Carpe Diem. Living in the moment.

Welcome to my creative journey. I am Rachel Li, Art Director + Product Manager with a passion for crafting experiences that connect. My work spans from editorial photo shoots and luxury campaigns to social media strategy and AI product development.

With 7+ years in design and storytelling, I bring concepts to life through visual direction, layout, photography, and brand identity. Whether it’s a print magazine or a launch campaign, I think in pictures and plan with purpose.

I’m also a certified PMP (Project Management Professional), giving me the tools to lead teams and timelines without losing creative focus. If you’re here to explore my art direction, visual design, or collaborative work — you’re in the right place.

Let’s be social.