Packaging • Digital
Mooncake Tin Design
Love at Mid-Autumn – A Charity Campaign
As Designer:
I led the visual concept and packaging design — developing
the surface patterns, selecting color systems, and adapting traditional motifs
into print-ready artwork that could translate beautifully
onto tin using mixed production techniques.
The campaign’s goal is to spread love + hope and confront Anti-Asian Racism with a beautiful and original concept. It was a passion project in a challenging time. Since 2021, the campaign raised over $160,000 for different charity organizations, including Markham Stouffville Hospital, SickKids Foundation, and Holland Bloorview Hospital.
Art Direction: Deborah lau-yu
Co-ordination: Lorraine Ng
Designer: Snowie Ku, Ruizhou Li