Cultural Design
Nobis LNY Campaign
Year of the Tiger Capsule Collection
As Designer:
I illustrated the custom tiger and plum blossom print, drawing from
classical Chinese painting references to create a refined and meaningful design that elevates
the typical Lunar New Year aesthetic.
Our team at Fête Chinoise loves Nobis for their innovation, ethos, and functionally beautiful products. In celebration of the Year of the Tiger, our design team created a print inspired by traditional Chinese brush painting. In recent years, we have contributed to and spurred the discussion on what brands around the world do to mark special occasions such as the Lunar New Year. This time, we were invited to change the visual dialogue to elevate the LNY campaign to a new aesthetic level.
Art Direction: Deborah Lau-Yu
Photography + Campaign Director: Justin Wu
Pattern Design + Illustrations: Ruizhou Li