Space Design

Shopping Centre Installation

Celebrating the Lunar New Year

As Designer:

Collaborated with the Design team to create visually stunning environments that capture the essence of each zodiac animal.

Problem

Each zodiac animal demands a fresh approach while maintaining brand cohesion. Displays must authentically honor cultural elements while creating compelling photo moments in a commercial environment.

Need

A signature attraction that resonates with Asian communities, positions Square One as a cultural hub, creates Instagram-worthy moments, and adapts seamlessly to each year's zodiac theme.

Solution

We crafted a flexible design system that showcases each animal's unique symbolism through striking sculptural elements and immersive environments. Bold colors and auspicious art, to create memorable experiences that balance tradition with contemporary flair.

Agency: Palettera Inc.
Client: Square One
Creative Direction:  Deborah Lau-Yu
Designer: Snowie Ku, Ruizhou Li

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