Event Design • Branding Design

The Butterfly Ball

Toronto's Most Glamorous Philanthropic Gala

As Designer:

I translating the butterfly theme into an elegant visual language through refined line illustrations, creating a cohesive identity that extended across invitations, program materials, auction catalogs, etc.

Problem

Creating a sophisticated visual identity that honors the butterfly motif in a fresh way while maintaining the ball's elegance aesthetics.

Need

The gala required a refined visual approach that would inspire generous giving while elevating the attendee experience, distinguishing this year's event from previous iterations while maintaining brand recognition.

Solution

We developed a delicate yet powerful visual system featuring sophisticated line illustrations of butterflies that symbolize life's versatility and resilience. The minimalist approach allowed the butterfly's intricate details to convey both fragility and strength.

Agency: Palettera Inc.
Client: Boost Child & Youth Advocacy Centre
Creative Direction:  Deborah Lau-Yu
Designer: Snowie Ku, Ruizhou Li