Branding Overhaul • Logo Design
Lily’s & Elise Tea House
An Elevated Tea Experience
As Designer:
I translated the creative director’s vision into a refined visual identity — sketching the logo, curating the moodboard, and developing the brand guidelines to reflect the timeless elegance of the Lily’s & Elise brand.
Problem
The tea house needed a distinct and elevated brand presence that captured Kimberly’s vision — something romantic, timeless.
Need
To express the brand’s roots in wellness, heritage, and feminine strength, the visual identity had to feel like a curated experience: luxurious yet grounded, French-inspired yet soulful, beautiful yet sincere.
Solution
A refined logo, soft romantic palette, and Rococo-inspired typography.
The art direction drew from French lifestyle aesthetics, vintage botanical line drawing style illustration.
Agency: Creatively Flawless
Creative Direction: Megan Ward
Designer: Ruizhou Li