Website • UI/UX
Octopus Ink Website Overhaul
Explore a New Path
As Art Director:
I led the visual concept and execution — directing the
AI image generation process, refining style prompts, and curating the
final artwork to build a cohesive, museum-quality digital brand presence.
Problem
Traditional ad agencies are losing trust — clients often see them as expensive and outdated. Octopus Ink wanted to break away from the "agency" label entirely.
Need
The brand needed a bold, artistic direction that would feel more like a creative studio or art collective — not a marketing firm.
Solution
We created a series of vivid, oil painting–style octopus images in a chinoiserie aesthetic using Midjourney AI. Over 30,000 variations were generated to curate a final set of 8 stunning artworks that visually express the brand’s creative depth and artistic vision.
Client: Octopus Ink
Art Direction: Ruizhou Li
Copy: Leanne Nolan
Developer: Christopher